Turaco Named Among the World’s 100 Most Promising Impact Startups in the 2026 Norrsken/100
Kenya-founded microinsurance company gains global recognition for making affordable insurance accessible, with its achievement showcased in New York’s Times Square.
Nairobi, Kenya – 14 October 2026
Turaco, a leading microinsurance and technology company, has been named among the world’s 100 most promising impact startups in the 2026 Norrsken/100, a global recognition celebrating companies using innovation and entrepreneurship to tackle some of the world’s most pressing challenges.
The recognition saw Turaco featured on the Nasdaq Tower in New York’s Times Square, putting the Kenyan-founded company on a global stage alongside ventures delivering scalable solutions to social and economic challenges.
Curated by the Norrsken Foundation, the Norrsken/100 celebrates startups with the potential to deliver meaningful, sustainable impact at scale. Turaco’s inclusion recognises its approach to making insurance affordable, accessible and relevant to people historically excluded from formal financial protection.
Making Insurance Accessible to Millions
Founded in 2019 with a mission to insure the next billion people, Turaco is challenging traditional insurance models by removing barriers that have prevented underserved individuals and families from accessing essential financial protection.
Through embedded insurance, Turaco collaborates with banks, microfinance institutions, fintechs and other distribution partners to integrate affordable health, life and asset insurance into products and services customers already use.
Rather than requiring customers to navigatecomplex insurance purchasing processes, Turaco brings protection into everyday financial experiences. This is particularly important in emerging markets, where unexpected illness, hospitalisation, accidents or the loss of a loved onecan place enormous strain on families.
By combining technology, innovative distribution, simpler products and efficient claims processing, Turaco is helping redefine how insurance reaches and serves previously excluded communities.
From a Kenyan Startup to an International Insurance Platform
What began as an ambitious idea in Kenyahas developed into an expanding international insurance business, providing coverage to more than 8 million people across six markets: Kenya, Uganda,Ghana, Nigeria, Zambia and Pakistan.
Turaco’s growth has been supported by partnerships with financial institutions and technology-driven businesses, including M-KOPA, ASA International, ABSA, VisionFund, Opportunity Bank and Advans. These relationships demonstrate the potential of embedded insurance to reach customers at scale while creating value for individuals, businesses and the broader financial ecosystem.
Beyond expanding access, Turaco prioritises making insurance work when customers need it most, with straightforward policy terms, accessible support and fast claims settlement helping to build trust in insurance.
Global Recognition Builds on a Year of Milestones
The Norrsken/100 recognition follows significant achievements for Turaco in 2026. Earlier this year, the company was ranked 29th on the Financial Times list of Africa’s Fastest Growing Companies,recognising its commercial momentum and ability to scale innovative insurance solutions.
Turaco also received the Innovation of the Year award at the 2026 African Insurance Awards, further reflecting its focuson inclusive insurance innovation.
Together, these honours underscore the company’s belief that commercial sustainability and meaningful social impactcan reinforce one another. The Norrsken/100 distinction places Turaco among a global community of entrepreneurs seeking to address longstanding social and economic challenges through scalable businesses.
Building the Future of Inclusive Insurance
For Turaco, the recognition represents more than a corporate milestone. It reinforces the conviction that financial protection should not be a privilege reserved for a small segment of society.
Across Africa and other emerging markets, unexpected health emergencies and income shocks continue to create financial hardship. Accessible insurance can provide a safety net, helping households recover from setbacks and protect the progress they have worked hard to achieve.
As Turaco strengthens its underwriting capabilities, deepens partnerships and expands into new markets, it remains focused on technology, customer experience and distribution innovation to make insurance simpler and more valuable to everyday customers.
A Shared Achievement
Turaco recognises the employees, customers, investors, insurers and distribution partners who have contributed to this journey. This milestone reflects teams across markets building partnerships, supporting customers, processing claims and helping families access financial protection.
From Nairobi to New York’s Times Square, Turaco’s mission remains unchanged: to insure the next billion people.